Course
PROFESSIONAL CERTIFIED SOCIAL MEDIA MARKETER
Course Code
CP/PCERT/SMM
Duration
3 months
Level
Career Pathways
Pedagogy
Blended | Online
This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.
< Course Code: LSBE/CP/PCERT/SMM
Awarded by: LSBE
Qualification Type: Certification
Mode of Study: Video Tutorials
COMPULSORY MODULES
- Course Intro
- How to Utilise Social Media
- Client Briefs
- Target Markets
- Personas Pt 1
- Personas Pt 2
- Personas Pt 3
- Competitive Analysis Pt 1
- Competitive Analysis Pt 2
- Competitive Analysis Pt 3
Course Code: LSBE/CP/PCERT/SMM
Awarded by: LSBE
Qualification Type: Certification
Mode of Study: Video Tutorials
- What is the Right Content for You
- Images Pt 1
- Images Pt 2
- Images Pt 3
- Images Pt 4
- Images Pt 5
- Video Pt 1
- Video Pt 2
- Video Pt 3
- Video Pt 4
- Live Videos and Engagement Pt 1
- Live Videos and Engagement Pt 2
Course Code: LSBE/CP/PCERT/SMM
Awarded by: LSBE
Qualification Type: Certification
Mode of Study: Video Tutorials
COMPULSORY MODULES
- What are Analytics and How to Use Them
- Free Analytic Tools Available
- Paid Services to Consider Pt 1
- Paid Services to Consider Pt 2
- Finding the Right Hashtags
- What is Automation
- How to Best Use Automation
- Course Outro
In this course, you will learn how to take advantage of social media platforms for marketing objectives. From creating a customer report and building an objective market profile to executing a competitive analysis and forming user personas, we will cover it all! Use cases are prime examples of the different ways that your newly acquired skills can be used in real-world scenarios.