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PROFESSIONAL CERTIFIED DIGITAL MARKETER

Professional Certified Digital Marketer
Course Code CP/PCERT/DIG-M
Duration 3 months
Level Career Pathways
Pedagogy Blended | Online
Our Digital Marketing course aims to provide trainees a deeper understanding of planning of a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.

Whether you are a business owner, a freelancer, a job seeker, a working professional, a student, or a housewife, this course is for you. If you have a smartphone or a computer, chances are that you already know and use the internet. It only makes sense that you also learn the art of promoting yourself or your business and start making money from the internet. If that sounds like a good idea, this course will help you understand digital marketing and how you can get started as a beginner and become a pro at digital marketing and start earning online or grow your business.
1. Introduction to Digital Marketing
Course Code:LSBE/CP/PCERT/DIG-M
Awarded by: LSBE
Qualification Type: Certification 
Mode of Study: Video Tutorials

COMPULSORY MODULES
This module takes you through the basics, keeping things clear and actionable.
  • Principles of Digital Marketing
  • Developing Objectives
  • Connecting with the Customer
  • Digital Research
  • Cultural Research
2. Social Media Marketing
Course Code:LSBE/CP/PCERT/DIG-M
Awarded by: LSBE
Qualification Type: Certification 
Mode of Study: Video Tutorials

COMPULSORY MODULES

    Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about.
    There is so much to ‘like
    • Key Social Platforms for Digital Marketing
    • Developing Data-Driven Audience and Campaign Insights
    • Creating and Optimising Social Media Campaigns
    • Growing and Engaging an Audience
    • Setting up a Social Media Experience for a Business
    3. Paid Search (PPC) using Google Ads
    Course Code:LSBE/CP/PCERT/DIG-M
    Awarded by: LSBE
    Qualification Type: Certification 
    Mode of Study: Video Tutorials

    COMPULSORY MODULES

    • Fundamentals of Paid Search
    • Paid Search Campaign Measurement
    • Search Campaign Management
    • Paid Search Campaign Creation with Google Ads
    4. Email Marketing
    Course Code:LSBE/CP/PCERT/DIG-M
    Awarded by: LSBE
    Qualification Type: Certification 
    Mode of Study: Video Tutorials

    COMPULSORY MODULES
    • Email Marketing Fundamentals
    • Testing and Optimising an Email Campaign
    • Creating an Effective Email Campaign
    • Email Design
    • Tools and Strategy
    • Marketing Automation
    5. Analytics with Google Analytics
    Course Code:LSBE/CP/PCERT/DIG-M
    Awarded by: LSBE
    Qualification Type: Certification 
    Mode of Study: Video Tutorials

    COMPULSORY MODULES

      This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
      • Web Analytics Fundamentals
      • Monitoring Campaigns with Google Analytics Reports
      • Analysing and Recording Google Analytics Data
      • Creating and Configuring a Google Analytics Account
      • Setting Goals with Google Analytics
      • Using Google Analytics 4
      6. Content Marketing
      Course Code: LSBE/CP/PCERT/DIG-M 
      Awarded by: LSBE
      Credit Hours: 60
      Accredited by: Ofqual (UK Government) Regulated Qualification
      Duration: 06- 12 Months 
      Mode of Study: Online/ Live Virtual Sessions/Webinars
      Course Assessment: Research based assignments

        This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

          • Content Marketing Concepts and Strategy
          • Publishing and Distributing Content
          • Creating and Curating Content
          • Establishing Content Intent
          • Developing a Content Marketing Plan
          • Using Content Research to Find Opportunities
          • Metrics and Performance
          7. Search Engine Optimisation (SEO)
          Course Code:LSBE/CP/PCERT/DIG-M
          Awarded by: LSBE
          Qualification Type: Certification 
          Mode of Study: Video Tutorials

          COMPULSORY MODULES

          Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

          • SEO Fundamentals
          • Measuring SEO Performance
          • Optimise Organic Search Ranking
          • Keywords and SEO Content Plan
          • Aligning SEO and Business Objectives

          8. Website Optimisation
          Course Code:LSBE/CP/PCERT/DIG-M
          Awarded by: LSBE
          Qualification Type: Certification 
          Mode of Study: Video Tutorials

          COMPULSORY MODULES

          What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business

          • Web Design and Website Optimisation
          • Publishing a Basic Website
          • Website Metrics and Developing Insight
          • Design Principles and Website Copy
          • User-Centered Design and Website Optimisation

          9. Digital Marketing Strategy
          Course Code:LSBE/CP/PCERT/DIG-M
          Awarded by: LSBE
          Qualification Type: Certification 
          Mode of Study: Video Tutorials

          COMPULSORY MODULES
          Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
          • Digital Strategy Fundamentals
          • Digital Strategy Research
          • Executing a Digital Marketing Strategy
          • Forecasting performance
          • Setting Strategy Objectives and KPIs
          • Developing a Creative Strategy
          • Communicating a Digital Marketing Strategy
          After completing this course, a trainee will be able to:

          • Understand the importance of Communication in Digital Marketing
          • Develop Digital Marketing Strategy
          • Understand the Basics of Content and its significance in Digital Marketing
          • Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube
          • Do Search Engine Marketing using Google Ads
          • Do Email Marketing on MailChimp
          • Understand the Importance of Analytics in Digital Marketing and how to analyze data
          • Find Digital Marketing related jobs